BUTTERFLY LASHES
Rebranding
The result
Successfully transformed Butterfly Lashes' branding, capturing the client's vision in a contemporary, eye-catching design that resonates with her clientele, evoking both beauty and professionalism.
The solution
Designed a butterfly logo with diamond-shaped elements in a hexagon, blending iridescent hues and elegant patterns for a sophisticated, natural appeal.
The client
Magda is a skilled beautician specialising in eyelash extensions and lamination services. Driven by the goal of creating a vibrant, modern brand identity, she embodies her passion for staying ahead of trends and her relentless pursuit of knowledge in the world of eyelash extensions.
The challenge
Balancing the client's desire for modernity with the essence of natural beauty while incorporating intricate foils and iridescence into the design.
The objective
To redesign the Butterfly Lashes logo and create a captivating brand image centred around iridescent colours and shapes reflecting elegance, relevance and expertise.
Project steps
The process was divided into steps.
Light
Radiance, illumination, glow, brilliance, shine, luminosity, clarity, beam, radiant, brightness, sunlight, , flash, twinkle, ray, rainbow.
Butterfly
Graceful, elegance, transformation, wings, delicate, colourful, flutter, beauty, freedom, metamorphosis, flight, nature, lifecycle, fragile, ethereal, fluttering.
Iridescent
Shimmering, prismatic, opalescent, lustrous, rainbow, gleaming, sheen, holographic, multicoloured, shiny, pearlescent, radiant, reflective, glowing, vivid, colourful, gleam, glistening, shifting, chromatic, transparency.
Crystal
Sparkle, clear, precious, elegant, radiance, shimmer, refraction, purity, glint, gem, brilliance, facets, luminosity, clarity, scintillation, semstone
Starting with a visual research in order to gather general idea of the brand’s feel.
01. Moodboard
Main concept behind the design.
02. Sketch
Taking sketches to development.
03. Logo idea
Rays
Rays of light represent illumination and clarity. They symbolise the expertise and insight of the lash esthetician, providing clear vision and enhancing natural beauty, much like how light enhances the details of any object.
Diamond
Diamonds symbolise strength, resilience, and perfection. By incorporating this motif into the logo, it reflects the precision and flawless beauty of lash extensions, showcasing the high-quality and enduring results provided
Butterfly
The butterfly motif captures the essence of transformation and natural beauty, aligning perfectly with lash esthetician services. It signifies elegance and grace, symbolizing fluttering lashes.
The brand's primary palette boasts vibrant iridescent hues tailored for a striking black backdrop, radiating boldness and allure. Complementing this, the secondary palette features a serene green-blue iridescent gradient, ideal for the lamination aspect against a pristine white canvas, evoking a sense of freshness and sophistication.
Choosing most suitable colours based on previous research.
04. Colours
Presentation of the final logo.
05. logo
Presentation of how the branding is applied.
06. Application
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CONTACT
KIK Design