dominika s.
Branding
The result
The newly designed branding provided an identity, a story that perfectly narrated the business mission, brand personality and kind attitude of the client.
The solution
With its keen eye for detail KIK managed to design a logo that perfectly reflected Dominika Suchcicka - physiotherapy and osteopathy nature and brand personality.
The client
Dominika specialising in physiotherapy & osteopathy. She is committed to providing an exceptional patient care experience that promotes healing and recovery in a compassionate environment.
The challenge
The client was looking for a simple, modern, and visually pleasing design that clearly showcases the key business attributes. The design should convey the business's overall nature, such as healing and care.
The objective
Create new brand identity for physiotherapy and osteopathy practitioner, and distribute it across multiple channels.
Project steps
The process was divided into steps.
Values
Professionalism, ethics, integrity, responsibility, honesty, competency, trust, accountability
Nature
Healing, recovery, bond, ability, kindness, assistance, balance, empathy, help, communication, caring, responsiveness, positive, collaborative, patiency, altruism
Treatment
Range of motion, taping, massage, mobilization, cryotherapy and heat therapy, electrotherapy, pain, discomfort, urge, improvement, training, exercise, stress, limit, tighness, recovery, injury, illness, holistic approach
Elements
Bones, muscles, joint, spine, soft tissue, tapes, back, people, flexible, well rounded, equipment
Starting with a visual research in order to gather general idea of the brand’s feel.
Moodboard
01
UX competitive analysis
Two potential competitors were chosen to build their SWOT profile and conduct a UX analysis of their products. The goal was to identify what type of problems users face with competitors’ products, and to understand what the users might expect from ESTAREs website.
Main concept behind the design.
Sketch
02
Taking sketches to development.
Logo idea and construction
03
Spine
The spine is one of the most important parts of your body; it gives structure and support and allows flexibility. A backbone is a symbol of strength in character, qualities and principles.
Back
Physiotherapists primarily focus on forms of human bodily movement. Thus it was crucial to present an easily recognisable shape of a body in the logo mark.
Balance
It refers to the physical and mental stability that the business strives to provide. It also enhances the holistic approach of the business.
The shapes of the sign overlap to create a darker colour in the centre. The Main pink represents the colour of the body (muscles), while the Main red represents the centre of the pain. Reds stand for strength, energy and passion. The primary colours have been combined with complementary colours to bring out a sense of harmony. Together they create a high-contrast colour combination that is bright and pops out.
Choosing most suitable colours based on previous research.
Colour scheme
04
Selecting fonts that embody the character and spirit of the brand.
Typography
05
Presentation of the final logo.
Full logo design
06
Presentation of how the branding is applied.
Application
07
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