Plus 5
Branding and web design
The result
The new branding and website provide a consistent, recognisable image for PLUS 5 Maintenance Services, helping them present their services with confidence and stand out in a competitive market.
The solution
KIK developed a visual identity that balanced professionalism with clarity, ensuring the brand communicates trust, quality workmanship, and decades of experience. A functional, well-structured website was also designed to make it easy for potential clients to explore services and get in touch.
The client
PLUS 5 Maintenance Services is a Scottish company of professional electricians with over 20 years’ experience in both domestic and commercial projects, operating across Edinburgh and the Lothians.
The challenge
The client wanted a clean, modern design that reflects their professionalism, experience, and reliability. The brand needed to be approachable yet strong, giving customers confidence in their expertise for both home and commercial work.
The objective
Create a new brand identity for an established electrical services company and design a website to present their offer clearly and professionally.
Project steps
The process was divided into steps.
Service
Cables, wires, voltage, maintenance, skilled, regulations, problem solving, reliable, solid, safety
Electricity
Light, power, energy, bulb, yellow, red
Danger
Red, black, white background, simple, bold, clear message
Elements
Plug, switch, connector, socket, point
Starting with a visual research in order to gather general idea of the brand’s feel.
Moodboard
01
Creating initial sketches was a key part of the process. It allowed me to explore different ways of combining electrical motifs with the company’s initials and values before moving into digital design. This stage helped clarify the direction early on and ensured the final concept felt both distinctive and aligned with the brand’s character.
Main concept behind the design.
Sketch
02
Taking sketches to development.
Logo idea and construction
03
Bold type
Conveys strength, reliability, and a confident presence.
5 Plus
Reflects the company name and adds a sense of positivity and added value.
Plug
Instantly links the brand to electrical work and services.
The colour palette uses a bold combination of red, black, and white, inspired by the clarity and impact of safety and warning signs. This choice reinforces the company’s connection to electrical work, signals professionalism, and ensures high visibility across print and digital materials.
Choosing most suitable colours based on previous research.
Colour scheme
04
Selecting fonts that embody the character and spirit of the brand.
Typography
05
Presentation of the final logo.
Full logo design
06
Presentation of how the branding is applied.
Application
07
SHORTCUT
SOCIAL MEDIA
LEGAL INFORMATION
CONTACT
KIK Design