ZajdeliT
Logo & Web design
The result
The new logo and website clearly communicate Zajdel IT’s reliability and technical competence. The cohesive branding strengthened the company’s professional image, making it easier to engage clients and present its services online with clarity and confidence.
The solution
The logo combines the letter Z with a circuit motif to reflect the company’s technological expertise, clarity, and structured approach. The website extends this visual identity online, ensuring consistency, professionalism, and an approachable user experience.
The client
Zajdel IT is a trusted technology partner offering comprehensive IT support for small and medium-sized businesses. Their services include consulting, installation, configuration, maintenance, and equipment repair. With extensive technical expertise, they help companies improve efficiency and reliability.
The challenge
The client needed a modern, functional, and trustworthy design that would clearly reflect their role as a dependable IT partner. The visual identity had to convey both technical precision and a supportive, long-term business relationship.
The objective
Create a logo and website for an IT service provider that communicate professionalism, reliability, and technical expertise.
Project steps
The process was divided into steps.
Innovation
Solutions, performance, speed, uptime, streamlined, proactive, effective, innovation, scalability, digital, progress, modern, adaptable, vision, cloud
Networking
LAN, WAN, IP, Ethernet, fibre, connection, packet, node, topology, circuit, flow, route, signal, grid, bandwidth, port, protocol, troubleshoot, maintain, optimise, update, repair
Processes
Support, trusted, dependable, safe, continuity, partnership, care, security, stability, install, reliability, configure, troubleshoot, backup, monitor, secure
Technology
CPU, motherboard, RAM, server, router, switch, cable, network card, storage, terminal, hub, hardware, software, system, interface, computer
Starting with a visual research in order to gather general idea of the brand’s feel.
01. Moodboard
Main concept behind the design.
02. Sketch
Taking sketches to development.
03. Logo idea and construction
Circuit
evokes technology and digital systems, reflecting the company’s IT focus and suggesting innovation, connectivity, and modern solutions.
Letter Z
directly references the company name, Zajdel IT, making the logo instantly recognisable and tied to the brand.
Selecting shades of blue was a deliberate choice to strengthen the logo’s connection to the IT sector. The colour conveys trust and reliability, while also creating a professional and approachable tone that complements the Z and circuit elements of the design.
Choosing most suitable colours based on previous research.
04. Colour scheme
Presentation of the final logo.
05. Full logo design
Planned a clear site structure to guide users smoothly and align every page with the brand’s goals, ensuring navigation and content flow are intuitive before visual design.
Planning a clear website structure that reflects the brand’s goals and guides users effectively.
06. Web structure
Wireframes were developed to map out the structure of each page and illustrate how users would navigate the site. This step allowed for testing layout, hierarchy, and content placement early on, making the transition to visual design more efficient and ensuring a user-focused experience.
Visualising page layouts and user flows.
07. Concepts
Custom icons were created to give the site a distinctive visual language while supporting user navigation and comprehension. Each icon was designed to reflect the brand’s style and personality, making interactions intuitive and helping users understand content at a glance.
Designing custom icons.
08. Icons
Web banners were designed to draw attention to important content and calls to action, while keeping the overall site visually cohesive. Incorporating the circuit pattern into the banners reinforced the brand’s technological focus and created a subtle, unified visual language across the site.
Creating web banners.
09. Banners
Presentation of how the branding is applied.
10. Application
SHORTCUT
SOCIAL MEDIA
LEGAL INFORMATION
CONTACT
KIK Design